The It Factory Team

Kellie Sue Peters founder brand strategist creative team captain and cheerleader

Kellie Sue Peters

Founder | Brand Strategist |

Mad Hattress

Kellie Sue founded It Factory Media in February 2009 in collaboration with Rhonda Kline.  Her solid foundation in copywriting and media placement, event creation and promotion, and freelance journalism made starting a marketing and pubic relations hybrid agency a natural next step. “There are so many ways to connect clients with their ideal customers — and that landscape is constantly shifting.  Business owners can get very overwhelmed trying to do everything and then find that nothing seems to stick.  We want to take the burden off of our clients’ shoulders and assist them in realizing their vision for their companies with cohesive strategies that offer the best value for their marketing investment.”

Kellie Sue Peters founder brand strategist creative team captain and cheerleader

Stew Herrera

Producer | Voice Over Talent | Editor

Stew is a technologically savvy producer who creativity is enhanced by living in the trenches of radio production. His voice is well-known from promos on Fox, CBS, and others, as well as many national commercials. His jingles are heard all over Los Angeles. Awards:  First Runner Up Large Markets Best Station Promo, Tele Award Voice Over Interscope Records,  SMA Best Audio Program Educational, and SCBA Sunny Award.


Rhonda Kline

Co-Founder | Consultant

Rhonda spent several years honing her B2B communication skills in the tech world of electronic components, working with Cisco Systems, Sun Microsystems, Intel, and Screenwerks.  Her desire to connect with consumers as well as manufacturers led her to advertising and a marketing consultant position with Infinity Broadcasting. From there she formed Vertical Advertising before coming onboard as a consultant for It Factory Media, where she showcases her expertise in the nuts and bolts of running a boutique agency.  Winner of 11 Addy Awards from the American Advertising Federation, including 2 Gold Awards for Copywriting and Web Design, and Silver and Bronze Awards for Catalog Design, Collateral and Radio Production.


Ned Spindle

Producer | Voice Over Talent | Copywriter

The Facts:
Hometown:  Circleville, Ohio, (pumpkin capital of the world)
Education:  Embry-Riddle Aeronautical University, Prescott, Arizona
International Broadcasting College (finished one of them).
Ned has been receiving national recognition for his exceptional writing and producing chops since 1994. To name a few:  Radio Mercury Award – Radio Station Produced Category, Radio and Production Award – Best Feature Production All Markets, HD  Radio Promo Competition – Best In Show.


“Gearhead” Smithson

Director Web Development | Design

Gearhead’s keen eye for design and extensive work within the music industry have given him experience with image work that cuts through today’s overwrought visual fields. His web design, award-winning illustrations, and utilization of cutting edge technologies have been featured in a variety of local, regional, and national campaigns and websites.  His work is well-known across a wide variety of genres including fashion, entertainment, E-commerce, and technology.  Our go-to source for imagination to implementation (if we want to make it happen for our clients, he will make it so).