Urge PR Campaign Strategy: Flair Cleaners Enlists Customers To Salute Our Men & Women On Active Duty In Partnership With The Bob Hope USO At LAX
May 21 is Armed Forces Day, which honors all branches of our U.S. military:
Army, Marine Corps, Navy, Air Force and Coast Guard. Memorial Day, a day set aside to honor our fallen heroes, is May 30th. To pay tribute to our men and women in uniform, Flair Cleaners is going beyond their year-round military discount and free flag cleaning. From May 16th through May31st, they are collecting items for Flair Care Packages, to be filled with supplies needed by the Los Angeles Center of the USO for distribution to the more than 60,000 troops that they serve.
Los Angeles, California May 4, 2011— Flair Cleaners has offered free flag cleaning, as well as a substantial military discount every day since the day they opened, 53 years ago. It’s a tradition that matters to both the Futterman and Singer Families, who co-own Flair Cleaners.
“Knowing that all over Southern California clean flags are flying in honor of those who serve our country, past, present, and especially those who have fallen defending our country, is a small way to pay tribute to the people who put their lives on the line for all of us,” stated owner Gary Futterman.
This will be the first year that Flair partners with the USO to provide Flair Care Packages to our troops, and they’re hoping to gather a substantial collection of the much-needed supplies that the USO provides to our soldiers stationed both here and abroad.
Mike Teilmann, Executive Director of the USO-Greater Los Angeles Area, is enthusiastic about working with Flair, “The Bob Hope USO at LAX is delighted to partner with the patriots at Flair Cleaners in this drive for the troops. We serve some 60,000 military personnel and their families annually at our LAX location. Through your generous efforts you are helping us to provide the USO’s famous ‘touch of home’.”
Many of the items listed on their website, (BobHopeUSO.org, keyword: “WishList”) are seasonal. Some of the items that are always needed: pre-paid phone cards, new or lightly used music CDs, DVDs, New York Times Best-selling paperbacks, boxes of 50 individual-serving sized potato chips, corn curls, chips, etc., individual-sized bottled waters, nail clippers, and chewing gum. For a comprehensive list, go to Flair Cleaners’ Facebook Fan page and click on the USO page.
Teilmann has gratefully accepted Flair’s offer to clean all of their interior flags, in keeping with Flair’s free flag cleaning.
About Flair Cleaners – The foundation of Flair Cleaners is the family-run company’s commitment to the communities surrounding each of its 5 locations (Burbank, Studio City, Valencia, Santa Monica, and Redondo Beach). Every year for the past 8 years, it has held a clothing drive for persons in need, contributed to school programs, and made donations to many local charities. For additional information on Flair’s community service or its green environmental practices and awards, please visit FlairCleaners.com.
About The Los Angeles Chapter of the USO — The USO is a Congressionally Chartered organization providing hospitality and travel-related services, free of charge, to our military. They are not funded by the government and must raise every dollar spent on troop support from the private sector. For more information on how you can help support this wonderful organization, visit: BobHopeUSO.org