PEDALING FURIOUSLY WHILE PERCHED PRECARIOUSLY ON A CAT WALK HIGH ABOVE LA CIENEGA BOULEVARD, STEW HERRERA IS GOING THE DISTANCE FOR CHARITY

 

WHAT:

Stew Herrera, longtime Production Director for Los Angeles’ 95.5 KLOS-FM, will be risking life, limb and mental stability as he pedals his road bicycle, mounted on a Cyclops Stationary Bike Mount from Helen’s Cycles, atop the catwalk in front of the large Heidi & Frank billboard, visible from the intersection at La Cienega and Jefferson Boulevards in Los Angeles.  As he pedals, he hopes to raise awareness and donations for the 53 million Americans — 300,000 of whom are children — who suffer with various forms of arthritis.

As Stew pedals non-stop from 6 am – 10am, KLOS personalities Heidi and Frank will be periodically checking in with him live on air.  Listeners who donate $100 or more will receive a gift card for an hour massage from Massage Envy Spa.

Donate to Stew’s ride here: bit.ly/stewsgoingthedistance or text Stew to 313131 and follow the prompts. For daily updates, photos, live video feed during his ride and more please visit:

http://www.stewsgoingthedistance.com.

WHEN:

Tuesday through Friday, September 2nd – 5th, 6 a.m.-10am.

WHERE:

Billboard Cat Walk, In front of KLOS HQ, 3316 La Cienega Blvd, Los Angeles, CA 90016

MEDIA CONTACT:

Kellie Sue Peters, It Factory Media, 310.497.4240

MEDIA PARKING:

Free in the parking lot for media.

BACKGROUND:

For the past four years, Stew has been one of the top fundraisers for the Arthritis Foundation’s California Coast Classic, a ride that begins in San Francisco and winds its way down the coast in 60-100 mile increments.

Stew hopes that his daring feat will break all past records, and help to educate the public about arthritis, which has been primarily considered an inevitability for the elderly. This misconception has had a negative impact on funding for research, and it has also made diagnosis of the disease much more challenging — especially for children and younger adults.

The Arthritis Foundation has created opportunities for athletes of all ages to participate in both an active life style and in active fundraising with rides such as the California Coast Classic, and with festive 5 K’s like The Jingle Bell Run.

About Stew Herrera:

Stew Herrera started his career in radio at KNAC, and made a big splash when he bungee jumped from the Vincent Thomas Bridge in 1990. Since then, Stew has been hard at work as an on-air personality, live announcer on Rock’n’Roll Jeopardy, Head of Production in charge of imaging 95.5 KLOS-FM, and a member of the cast of Prime Time Voices For Children, a group of 31 voice over artists whose combined efforts have raised thousands of dollars for the Chase Child Life Program at Mattel Children’s Hospital at UCLA. Stew’s voice over work is heard on Fox Soccer Channel, The Family Guy, CBS promos, and more. Find out more about Stew here:  http://www.stewvox.com, Donate to Arthritis Foundation’s CCC here:  bit.ly//stewsgoingthedistance or via text message: Text Stew to 313131 and follow the prompts.

About Heidi and Frank:

Los Angeles radio icons, Heidi Hamilton and Frank Kramer, heard on 95.5 KLOS-FM, Monday through Friday, 6am – 10am, have a 16+ year history working together. The duo is hilariously entertaining, edgy and topical, and the show has an extremely loyal fan base.  Heidi and Frank are a part of the Dish Nation ensemble, which airs on Fox, and are frequent key players on various television shows, including Sullivan & Son and IFC’s Maron.

 

About the Arthritis Foundation:

Striking one in every five adults and 300,000 children, arthritis is the nation’s leading cause of disability. The Arthritis Foundation is committed to raising awareness and reducing the impact of this serious disease, which can severely damage joints and rob people of living life to its fullest. The Foundation funds life-changing research that has restored mobility in patients for more than six decades; fights for health care policies that improve the lives of the millions who live with arthritis; and partners with families to provide empowering programs and information.

About Healing Hands for Arthritis (September 17th):

In 2011, the Arthritis Foundation began a partnership with Massage Envy Spa for a nationwide day of wellness, “Healing Hands For Arthritis.” Since inception, this one?day nationwide event, has raised over $2M for the Arthritis Foundation. On September 17, Massage Envy Spa locations in Los Angeles will donate $10 from every one?hour massage or facial to the Arthritis Foundation.

About Massage Envy Spa:

Massage Envy Spa, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has nearly 1,000 locations in 49 states and 1.5 million members. For more information, visit MassageEnvy.com.

About Helen’s Cycles:

Helen’s Cycles has been serving the cycling community since it opened in 1936. They’re the leader in the latest gear, the best road, mountain and beach bikes. For more information visit: HelensCycles.com

Additional information: 

Donations In Action:

  • $5 can provide materials to 4 participants in the Arthritis Foundation’s Programs for Better Living, proven to decrease pain, fatigue and stiffness, and increase function.
  • $20 can provide 20 people with materials to participate in a “Walk With Ease” program walking group, a first step toward making exercise a habit.
  • Your gift of $25 can provide 5 people with information packets about the disease, with nutritional, lifestyle and other resource material sent via our toll-free helpline.
  • $30 enables investigators to extract DNA from 1 blood sample obtained through the Arthritis Internet Registry.
  • $42 can enroll 1 new person in the Arthritis Internet Registry, which advances scientific discovery by connecting people with arthritis to clinical investigators.
  • $50 supports a SAK (Supporting Arthritis Kids) backpack, filled with resources and fun items for a newly diagnosed child with arthritis.
  • $100 can provide 1 training scholarship for an individual to be certified in the Arthritis Foundation’s Aquatic or Exercise Leader Training Workshops
  • $150 can provide 1 scholarship for a young adult to attend the Pacific Region’s PrimeTime Young Adult Conference.
  • $300 enables investigators to perform a limited genotyping of the DNA extracted from blood samples obtained from 1 patient enrolled in the Arthritis Internet Registry.
  • $400 can fund 1 participant in an Arthritis Foundation Scientific Research Workshop, where investigators from around the world present new research that could lead to better ways to detect, treat, prevent and cure arthritis.
  • $500 can register 1 family to attend our annual Juvenile Arthritis (JA) Conference to connect with other families living with the daily challenges of JA.
  • $3,000 can fund a whole genome sequencing of 1 DNA sample obtained through the Arthritis Internet Registry.

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