Timing Is Everything

[Approx. 2.5 minutes reading time.]

Cause marketing is getting a lot of press these days as one of the best ways to boost the visibility of your business. Several Fortune 500 companies have credited a 70% increase in sales over time to their cause marketing.

As you plan your campaign, keep in mind that timing is everything. It’s one of the three pillars of a successful PR campaign: when you launch and the duration, the originality and creativity of the idea, and the target audience.

Within those parameters, the campaign also needs to fit within the context of the brand’s personality and generate momentum toward target goals. Hopefully, it will be part of a bigger brand strategy, rather than something randomly done to try to generate some publicity for your business.

With these thoughts in mind, here are five ways to craft a successful cause marketing campaign, while being of service to the community.

Five ways to be more time sensitive:

1. Be open-minded. Think outside of the (holiday) box. Unless your idea is the cleverest one that any journalist has ever seen, avoid doing any cause marketing during the holidays. Remember, if it’s not new, it’s not news.

That’s why jumping on the charity band wagon from Thanksgiving through New Years, makes it virtually impossible to get anyone to pay attention.  Think about it: how many calls, mailers, and emails from charities do you get at the end of the year, hoping that you’ll donate to them for a last minute tax deduction? Plan a cause marketing campaign when you won’t be competing for donations with everyone.

2.  Be topical. Pay attention to the news. What is going on right now that’s affecting your community?  Can you help solve this issue somehow? Can you get onboard immediately? In 2009, with unemployment rates being higher than they’d been since the Great Depression, we created a campaign that helped to make it easier for people who were out of work and needed all the financial assistance they could get as they struggled to rejoin the workforce. Back To Work Wednesdays was a very successful campaign in terms of the number of people it helped, the amount of media coverage for our client, and re-branding the client as a more caring member of the community – rather than just another dry cleaner in Los Angeles.

3.  Be first. Whether it’s first in your community or first anywhere, if no one else has done it, you’re newsworthy right out of the gate. It’ s the biggest perk to being original — but that can also make it scary.

If you do several Google searches and don’t find evidence of anything similar, you may question yourself, “If this is such a great idea, why is no one else doing it?”  If it’s a fun, helpful idea, carefully plot out each step from beginning to end. You may want to check in with a couple of people whose advice you trust, and who make bold choices themselves.

Go with your gut instinct and take the risk. Keep it quiet until you launch officially so that you don’t get copy-cat campaigns by your competitors. Once you’ve put the word out, celebrate! Coming up with truly unique ideas that are relevant to your business takes imagination and courage, so give yourself a pat on the back.

4.  Be a team player. The Downtown Glendale Merchants Association found out that by February, many of the city’s food banks were nearly empty. Helen McDonagh, the DGMA President at the time and Elisa Glickman of the Historic Alex Theatre came up with a brilliant idea to use Valentine’s Day to “Share The Love”. It Factory Media collaborated with them and added the tagline, “Because hunger isn’t romantic.”

By sharing the spotlight with other Glendale businesses that were willing to participate in the food drive, everyone benefitted.  Food banks were replenished and participating businesses garnered both positive publicity and foot traffic as residents of Glendale contributed non-perishable food items.

5.  Be green — when you can.  Some ideas can’t be repeated.  Very topical causes don’t happen every year (at least, we hope not!) but when it’s possible, try to come up with an evergreen campaign.

Once you’ve found a time of year that works well for your company and target audience, brand it to make it your own. Repeat it every year. Your vendors and customers will look forward to it, and your donations should increase as you put the word out each year. Consistently giving back to your community demonstrates reliability, and healthy relationships are built on trust. It’s an honor to have people rely on your business in times of need. It makes the world a better place, one city block — and one url — at a time.

PEDALING FURIOUSLY WHILE PERCHED PRECARIOUSLY ON A CAT WALK HIGH ABOVE LA CIENEGA BOULEVARD, STEW HERRERA IS GOING THE DISTANCE FOR CHARITY

PEDALING FURIOUSLY WHILE PERCHED PRECARIOUSLY ON A CAT WALK HIGH ABOVE LA CIENEGA BOULEVARD, STEW HERRERA IS GOING THE DISTANCE FOR CHARITY

 

WHAT:

Stew Herrera, longtime Production Director for Los Angeles’ 95.5 KLOS-FM, will be risking life, limb and mental stability as he pedals his road bicycle, mounted on a Cyclops Stationary Bike Mount from Helen’s Cycles, atop the catwalk in front of the large Heidi & Frank billboard, visible from the intersection at La Cienega and Jefferson Boulevards in Los Angeles.  As he pedals, he hopes to raise awareness and donations for the 53 million Americans — 300,000 of whom are children — who suffer with various forms of arthritis.

As Stew pedals non-stop from 6 am – 10am, KLOS personalities Heidi and Frank will be periodically checking in with him live on air.  Listeners who donate $100 or more will receive a gift card for an hour massage from Massage Envy Spa.

Donate to Stew’s ride here: bit.ly/stewsgoingthedistance or text Stew to 313131 and follow the prompts. For daily updates, photos, live video feed during his ride and more please visit:

http://www.stewsgoingthedistance.com.

WHEN:

Tuesday through Friday, September 2nd – 5th, 6 a.m.-10am.

WHERE:

Billboard Cat Walk, In front of KLOS HQ, 3316 La Cienega Blvd, Los Angeles, CA 90016

MEDIA CONTACT:

Kellie Sue Peters, It Factory Media, 310.497.4240

MEDIA PARKING:

Free in the parking lot for media.

BACKGROUND:

For the past four years, Stew has been one of the top fundraisers for the Arthritis Foundation’s California Coast Classic, a ride that begins in San Francisco and winds its way down the coast in 60-100 mile increments.

Stew hopes that his daring feat will break all past records, and help to educate the public about arthritis, which has been primarily considered an inevitability for the elderly. This misconception has had a negative impact on funding for research, and it has also made diagnosis of the disease much more challenging — especially for children and younger adults.

The Arthritis Foundation has created opportunities for athletes of all ages to participate in both an active life style and in active fundraising with rides such as the California Coast Classic, and with festive 5 K’s like The Jingle Bell Run.

About Stew Herrera:

Stew Herrera started his career in radio at KNAC, and made a big splash when he bungee jumped from the Vincent Thomas Bridge in 1990. Since then, Stew has been hard at work as an on-air personality, live announcer on Rock’n’Roll Jeopardy, Head of Production in charge of imaging 95.5 KLOS-FM, and a member of the cast of Prime Time Voices For Children, a group of 31 voice over artists whose combined efforts have raised thousands of dollars for the Chase Child Life Program at Mattel Children’s Hospital at UCLA. Stew’s voice over work is heard on Fox Soccer Channel, The Family Guy, CBS promos, and more. Find out more about Stew here:  http://www.stewvox.com, Donate to Arthritis Foundation’s CCC here:  bit.ly//stewsgoingthedistance or via text message: Text Stew to 313131 and follow the prompts.

About Heidi and Frank:

Los Angeles radio icons, Heidi Hamilton and Frank Kramer, heard on 95.5 KLOS-FM, Monday through Friday, 6am – 10am, have a 16+ year history working together. The duo is hilariously entertaining, edgy and topical, and the show has an extremely loyal fan base.  Heidi and Frank are a part of the Dish Nation ensemble, which airs on Fox, and are frequent key players on various television shows, including Sullivan & Son and IFC’s Maron.

 

About the Arthritis Foundation:

Striking one in every five adults and 300,000 children, arthritis is the nation’s leading cause of disability. The Arthritis Foundation is committed to raising awareness and reducing the impact of this serious disease, which can severely damage joints and rob people of living life to its fullest. The Foundation funds life-changing research that has restored mobility in patients for more than six decades; fights for health care policies that improve the lives of the millions who live with arthritis; and partners with families to provide empowering programs and information.

About Healing Hands for Arthritis (September 17th):

In 2011, the Arthritis Foundation began a partnership with Massage Envy Spa for a nationwide day of wellness, “Healing Hands For Arthritis.” Since inception, this one?day nationwide event, has raised over $2M for the Arthritis Foundation. On September 17, Massage Envy Spa locations in Los Angeles will donate $10 from every one?hour massage or facial to the Arthritis Foundation.

About Massage Envy Spa:

Massage Envy Spa, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has nearly 1,000 locations in 49 states and 1.5 million members. For more information, visit MassageEnvy.com.

About Helen’s Cycles:

Helen’s Cycles has been serving the cycling community since it opened in 1936. They’re the leader in the latest gear, the best road, mountain and beach bikes. For more information visit: HelensCycles.com

Additional information: 

Donations In Action:

  • $5 can provide materials to 4 participants in the Arthritis Foundation’s Programs for Better Living, proven to decrease pain, fatigue and stiffness, and increase function.
  • $20 can provide 20 people with materials to participate in a “Walk With Ease” program walking group, a first step toward making exercise a habit.
  • Your gift of $25 can provide 5 people with information packets about the disease, with nutritional, lifestyle and other resource material sent via our toll-free helpline.
  • $30 enables investigators to extract DNA from 1 blood sample obtained through the Arthritis Internet Registry.
  • $42 can enroll 1 new person in the Arthritis Internet Registry, which advances scientific discovery by connecting people with arthritis to clinical investigators.
  • $50 supports a SAK (Supporting Arthritis Kids) backpack, filled with resources and fun items for a newly diagnosed child with arthritis.
  • $100 can provide 1 training scholarship for an individual to be certified in the Arthritis Foundation’s Aquatic or Exercise Leader Training Workshops
  • $150 can provide 1 scholarship for a young adult to attend the Pacific Region’s PrimeTime Young Adult Conference.
  • $300 enables investigators to perform a limited genotyping of the DNA extracted from blood samples obtained from 1 patient enrolled in the Arthritis Internet Registry.
  • $400 can fund 1 participant in an Arthritis Foundation Scientific Research Workshop, where investigators from around the world present new research that could lead to better ways to detect, treat, prevent and cure arthritis.
  • $500 can register 1 family to attend our annual Juvenile Arthritis (JA) Conference to connect with other families living with the daily challenges of JA.
  • $3,000 can fund a whole genome sequencing of 1 DNA sample obtained through the Arthritis Internet Registry.

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Marina del Rey Toyota Renews Last Year’s Back To School Trade-In Offer: A Car Wash For A Box of Crayons

FOR IMMEDIATE RELEASE

PRESS CONTACTS:

Marina del Rey Toyota’s press contact: Kellie Sue Peters,  (kellie.peters@itfactorymedia.com(310)497-4240

MARINA DEL REY TOYOTA RENEWS LAST YEAR’S BACK TO SCHOOL TRADE-IN OFFER: A CAR WASH FOR A BOX OF CRAYONS 

August 11, 2014.  Now through September 9, 2014, Marina del Rey Toyota is launching its second annual “Car Wash For Crayons” Cash & Supply Drive to benefit Beethoven Street Elementary School.  Donate supplies (see list below) and/or cash in person or online at Fundly.com and receive a gift card for a free car wash at Marina del Rey Toyota, regardless of the car’s make and model.  Join Marina del Rey Toyota, Beethoven Street Elementary students, their teachers, Principal Dr. Althea Ford and their parents for a “Car Wash For Crayons” field trip to Marina Del Rey Toyota on September 4th at 10:30 a.m.

Marina del Rey, California August 11, 2014— For the second year in a row, Marina del Rey Toyota has teamed up with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven, Booster Club” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Last year, General Manager, Kevin Ray was made aware of the hardships that local teachers and schools were facing due to state education budget cuts and tough economic times in students’ homes. When he discovered that  many teachers at this local K-5 school had been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep their students from going without, he decided to get involved.

“Marina del Rey is seen by most as an upscale community.  Most locals have no idea the degree to which the Los Angeles Unified Schools in the area are struggling,” said Kevin Ray, General Manager of Marina del Rey Toyota. Last year, they were able to combine efforts with Toyota’s Match program, and the surrounding community by raising over $5000 and collecting boxes of school supplies. The grand finale was a field trip to the dealership during the school’s “Transportation Week,” for 56 Kindergarten and 4th graders, their teachers and Station 63 fire fighters who brought a truck and taught safety skills.

Marina del Rey Toyota has two “Car Wash For Crayons” donation stations set up in the dealership: one in the service area and one in the front showroom.  Make a donation of desperately needed items (see below for a complete list) to be eligible for a gift card for a free car wash before September 30, 2014.

Donations can be made online as well at http://www.fundly.com/Marina-del-Rey-Toyota-s-Car-Wash-ForCrayons-2014

After a donation is  made online, Marina del Rey Toyota will send a thank-you email (if an email address is provided). Bring the email into the dealership on your mobile device, show it to General Manager, Kevin Ray, and receive a gift card for a free car wash at Marina del Rey Toyota.

Desperately needed items include:

Boxes of Crayola Crayons, Crayola Markers, and Avery shipping labels.  Copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners children can use at their desks, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit the website: http://www.MarinadelReyToyota.com,  or the dealership:  4636 Lincoln Blvd., Marina del Rey, California 90292.

 

About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: FriendsofBeethoven.org.

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Media Alert: Marina del Rey Toyota’s Car Wash For Crayons Cash and School Supply Drive Pre-Trick or Treat Event For Beethoven Street Elementary School

Media Alert: Marina del Rey Toyota’s Car Wash For Crayons Cash and School Supply Drive Pre-Trick or Treat Event For Beethoven Street Elementary School

 

WHAT:

Join Marina del Rey Toyota, 56 students from Beethoven Street Elementary School, their teachers, PTA President Kathy Vigil, and parents for a “Car Wash For Crayons” pre-Halloween bash at Marina Del Rey Toyota on October 29th at 10:30 a.m.

Fire fighters from Fire Department Station 63 will give a talk to keep Halloween festivities safe (no pumpkin candles starting fires). There will be Halloween cookies and milk, a raffle for Halloween costume gift cards, and Marina del Rey Toyota will present Friends of Beethoven Booster Club, the fundraising organization for Beethoven Street Elementary School, with a donation and boxes of school supplies collected during “Car Wash For Crayons” Cash & Supply Drive.

WHEN:

Tuesday, October 29th, 10:30 a.m.

WHERE:

Marina del Rey Toyota, 4636 Lincoln Boulevard, Marina del Rey, California 90292

MEDIA CONTACT:

Kellie Sue Peters, It Factory Media, 310.497.4240

MEDIA PARKING:

Free in the dealership parking lot.

BACKGROUND:

Marina del Rey Toyota has partnered with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven,” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Because of state education budget cuts and tough economic times in students’ homes, many teachers at this local K-5 school have been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep kids from going without.

Items being collected:

Boxes of Crayola Crayons, Crayola Markers, Avery shipping labels, copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit: MarinadelReyToyota.com

 

About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: FriendsofBeethoven.org

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Marina del Rey Toyota’s New Trade-In Offer: A Car Wash For A Box Of Crayons EXTENDED Through Halloween

Marina del Rey Toyota’s New Trade-In Offer: A Car Wash For A Box Of Crayons EXTENDED Through Halloween

 

October 18, 2013. Now through October 31, 2013, Marina del Rey Toyota launches its first annual “Car Wash For Crayons” Cash & Supply Drive to benefit Beethoven Street Elementary School.  Donate desperately needed school items and/or cash in person or online at Fundly.com and receive a gift card for a free car wash at Marina del Rey Toyota regardless of the car’s make and model.  Join Marina del Rey Toyota, 56 Beethoven Street Elementary students, their teachers Principal Dr. Althea Ford and their parents for a “Car Wash For Crayons” pre-Halloween bash at Marina Del Rey Toyota on October 29th at 10:30 a.m.

Marina del Rey, California October 18, 2013— Marina del Rey Toyota has partnered with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven,” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Because of state education budget cuts and tough economic times in students’ homes, many teachers at this local K-5 school have been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep kids from going without.

Marina del Rey is seen by most as an upscale community.  Most locals have no idea the degree to which the Los Angeles Unified schools in the area are struggling.  In fact, Beethoven Street Elementary School was recently forced to conduct a toilet paper drive just to keep this basic item in supply for the school year.

Kevin Ray, General Manager of Marina del Rey Toyota, is determined that this year will be different, “It’s heartbreaking to know that a school in this community is having to struggle like this. You can’t be made aware of a situation like this and not feel compelled to do whatever you can.”

Marina del Rey Toyota has two “Car Wash For Crayons” donation stations set up in the newly remodeled dealership: one in the service area and one in the front showroom.  Make a donation of desperately needed items (see below for a complete list) to be eligible for a gift card for a free car wash before October 31.

Donations can be made online as well at http://www.fundly.com/MDRToyotaCarWashForCrayons.

After a donation is  made online, Marina del Rey Toyota will send a thank you email (if an email address is provided). Simply bring the email into the dealership to claim a gift card for a free car wash.

Desperately needed items include:

Boxes of Crayola Crayons, Crayola Markers, Avery shipping labels, copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit: MarinadelReyToyota.com

 

About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: FriendsofBeethoven.org.

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Marina del Rey Toyota’s New Trade-In Offer: A Car Wash For A Box Of Crayons

Marina del Rey Toyota’s New Trade-In Offer:

A Car Wash For A Box Of Crayons

Marina del Rey Toyota’s press contact: Kellie Sue Peters (kellie.peters@itfactorymedia.com) (310)497-4240

October 7, 2013. Now through October 23, 2013, Marina del Rey Toyota launches its first annual “Car Wash For Crayons” Cash & Supply Drive to benefit Beethoven Street Elementary School.  Right now, donate desperately needed school items and/or cash in person or online at Fundly.com and receive a gift card for a free car wash at Marina del Rey Toyota regardless of the car’s make and model.  “Car Wash For Crayons” will culminate in a pre-Halloween bash at 

Marina Del Rey Toyota on October 22nd at 10:30 a.m.

Marina del Rey, California October 7, 2013— Marina del Rey Toyota has partnered with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven,” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Because of state education budget cuts and tough economic times in students’ homes, many teachers at this local K-5 school have been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep kids from going without.

Marina del Rey is seen by most as an upscale community.  Most locals have no idea the degree to which the Los Angeles Unified schools in the area are struggling.  In fact, Beethoven Street Elementary School was recently forced to conduct a toilet paper drive just to keep this basic item in supply for the school year.

Kevin Ray, General Manager of Marina del Rey Toyota, is determined that this year will be different, “It’s heartbreaking to know that a school in this community is having to struggle like this. You can’t be made aware of a situation like this and not feel compelled to do whatever you can.”

Marina del Rey Toyota has two “Car Wash For Crayons” donation stations set up in the newly remodeled dealership: one in the service area and one in the front showroom.  Make a donation of desperately needed items (see below for a complete list) to be eligible for a gift card for a free car wash before October 23.

Donations can be made online as well at http://www.fundly.com/MDRToyotaCarWashForCrayons.

After a donation is  made online, Marina del Rey Toyota will send a thank you email (if an email address is provided). Simply bring the email into the dealership to claim a gift card for a free car wash.

Desperately needed items include:

Boxes of Crayola Crayons, Crayola Markers, Avery shipping labels, copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit: MarinadelReyToyota.com

 

About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: FriendsofBeethoven.org.

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