Radio’s Dead …. (Not Quite)

[3-5 minutes]

Every time I go to a small business expo, I find that most of vendors are offering marketing solutions for small businesses.  There are so many different offerings available to business owners:  social media marketing companies, digital marketing companies, email marketing platform providers, cable companies, outdoor and out-of-house companies, and even companies that specialize in only Pinterest, Facebook, YouTube, etc. There’s a lot out there, and it can be daunting.

So far though, I have yet to meet anyone at these events from a single radio or broadcast television station.  While no one ever disagrees with the power of television as a marketing medium, it seems that everyone is foretelling the end of radio. “Radio’s a dying medium,” each of the AE’s of these various media options will tell anyone who brings up radio as an option for a small business owner.

Admittedly, I’m a fan of radio, and I enjoy these lively debates. However, I do find it tiresome is that none of radio’s naysayers has ever provided verifiable research to back up their issues with radio as a medium.  Specifically, they claim that radio is an ineffective way to connect with one’s target audience.  “No one likes to be interrupted by radio commercials.”  “Radio’s not going to keep up with smart phones, which is where we’re all headed.” and “Radio has lost its audience. People aren’t listening to regular radio anymore.  They’re on their iPods, smart phones, Sirius XM, Spotify, Pandora, etc.”

One of the key arguments against radio and for digital marketing (lumping it all together into one online mix) is that radio isn’t measurable, and that with digital, one knows exactly what they’re getting.  Both are myths.

Here’s the real truth:  1)  radio is measured in the same way that scientists conduct all research.  They use statistical analysis gathered from a slice of the population.  Nielsen tracks the listening behavior of genuine, verified human beings, which is not the case when measuring online media.  2)  According to a recent report published in the Wall Street Journal, 36% of all internet traffic is fake, using bots to hijack internal email servers, plugins that steal affiliate marketing links, identity theft and fake profiles and sneaky tactics leading to duplicate mouse clicks with spyware that “steals” human hand movement and generates additional click-throughs. See this article for more detailed information:   iMedia Connection.  The original findings were published in the  Wall Street Journal.

Speaking to the argument that, “No one’s listening to radio anymore,” consider the most recent information from Scarborough.  Scarborough is a United States based research firm that used a 3-part survey with over 210,000 respondents in this particular study.  Just an FYI, its multiple market and national studies are accredited by the Media Rating Council (MRC).

Scarborough’s most recent report showed that in the category of adults 18+ in Los Angeles, 92.6% listened to radio within the past week, whereas the number of adults 18+ who had listened to Pandora within the past month was 21%.  Incidentally, Pandora doesn’t have enough listenership to measure more often than monthly.  Also, the latest stats showed that only 10.2% of adults 18+ in LA listened to Sirius.

Another reason radio is so valuable is that it trumps digital mediums in ad recall — in other words, the whole point of advertising in the first place. (You know, the mental real estate we’re all hoping to acquire with our advertising efforts — so that when they need your product, they’re already familiar with your brand name?)

In audiences of Millenials and Gen Xers, radio had greater than 12.5% margin over search engine ads and more than 9% over mobile ads and social media.  Television ad recall still dominates all mediums, but with the multitude of channels,  shows, Tivo,  (not to mention Netflix, Amazon, Hulu, etc.)  television is a far more expensive and complex medium to buy for a small business owner than radio.

Radio commercials are relatively inexpensive to produce compared to television spots.  There’s no Tivo with radio, so, if you’re making entertaining, engaging commercials that are professionally produced and fun to listen to, these listeners will very likely stay tuned in right through your spots.

Plus, nearly everyone (92.6% of 18 and over adults in LA alone, remember?)  listens to the radio on their commute to work or while running errands.  It’s especially valuable in Southern California because commuters here are in their cars for an average of 2.5 hours each day, Monday through Friday, and off and on throughout the weekends as they run errands. Don’t take my word for it though — hop on the 101 or 405 on a Saturday or Sunday after 10am and see for yourself.

Regarding the last argument about radio — that it’s archaic —  radio’s signal in the United States went digital (HD) back about 8 years ago.  It’s in your car, on your computer, and every smart phone also has an FM chip inside it where you can listen for free without incurring charges for data usage.

For some reason, this chip is not activated at this time, due to agreements with service providers who make money from data usage.  iHeartRadio and other apps use data, so service providers don’t take issue with it, and support those apps.  However, the capability to use your FM chip for free is in all smart phones, as all such devices must comply with FCC requirements that have to do with emergency information availability.  You can listen to or read the whole story here:  NPR.

Plus, each radio station has a Facebook, Twitter, YouTube, etc. and a connection to those can be included in media buys to augment your own social media efforts.  They have had email marketing programs for years now, with huge lists of listeners that can be drilled down to specific zip codes and more.  They have text messaging campaigns, pre-roll video capabilities just like television and YouTube, banner ads, and more on their websites.  There are syndicated shows that reach nationwide. There are concert events for many stations that allow for on-site, experiential marketing.  Having worked with promotion departments at radio stations, I can honestly tell you that a radio station’s Creative Services have a tremendous amount of flexibility.  If you know what to ask for and how to ask, pretty much any idea is possible.

And the reason that radio trumps television in this regard is that unlike television, most people (and yes, there is research to back this up too) listen to one or two stations whenever they turn on their radios.  In other words, it’s a station choice versus a programmatic one. Also, a lot of companies will allow their employees to listen to the radio at work, whereas television watching is considered too distracting.

Here’s another fact to consider: when you choose radio as a medium, you’re in very good company because every other medium advertises on radio.  Email marketing companies (for example,  Constant Contact), online service-pro connections (Angie’s List, to name one), search engines (Google.  And, who could forget the old Yahoo! jingles?), cable companies, television shows and movies, mobile service providers  — all of them advertise on radio. The stats from 2014  (Miller Kaplan Arase, LLP’s research) tell the story:  other mediums spent over $33million to have their advertisements sent across the airwaves of Southern California.

For the first two quarters this year, they’ve spent even more — from January through May of this year, over $22 million has been spent specifically by “competing  mediums” on radio media buys here in Southern California. Not only is radio not dead as an effective advertising platform; it’s thriving — partly on ad buys spent by the very entities whose account executives ring radio’s death knell.

If this arcane medium is so ineffective why are these media giants using it themselves? It’s simple:  the shortest distance between two points is a straight line.  That straight line — especially in Southern California — can be navigated best, and at the best price, by surfing SoCal’s radio waves.

There is a lot of value in digital marketing (email, social media, Google adwords, etc.), but to discount radio as a powerful marketing platform for a small business is a mistake.  I disagree with these evangelists of the All-Digital Era.  For businesses in Southern California interested in creating thriving companies,  using radio as part of your media mix just makes a lot of sense.  Oh, and by the way, did I mention that radio is still free?

Timing Is Everything

[Approx. 2.5 minutes reading time.]

Cause marketing is getting a lot of press these days as one of the best ways to boost the visibility of your business. Several Fortune 500 companies have credited a 70% increase in sales over time to their cause marketing.

As you plan your campaign, keep in mind that timing is everything. It’s one of the three pillars of a successful PR campaign: when you launch and the duration, the originality and creativity of the idea, and the target audience.

Within those parameters, the campaign also needs to fit within the context of the brand’s personality and generate momentum toward target goals. Hopefully, it will be part of a bigger brand strategy, rather than something randomly done to try to generate some publicity for your business.

With these thoughts in mind, here are five ways to craft a successful cause marketing campaign, while being of service to the community.

Five ways to be more time sensitive:

1. Be open-minded. Think outside of the (holiday) box. Unless your idea is the cleverest one that any journalist has ever seen, avoid doing any cause marketing during the holidays. Remember, if it’s not new, it’s not news.

That’s why jumping on the charity band wagon from Thanksgiving through New Years, makes it virtually impossible to get anyone to pay attention.  Think about it: how many calls, mailers, and emails from charities do you get at the end of the year, hoping that you’ll donate to them for a last minute tax deduction? Plan a cause marketing campaign when you won’t be competing for donations with everyone.

2.  Be topical. Pay attention to the news. What is going on right now that’s affecting your community?  Can you help solve this issue somehow? Can you get onboard immediately? In 2009, with unemployment rates being higher than they’d been since the Great Depression, we created a campaign that helped to make it easier for people who were out of work and needed all the financial assistance they could get as they struggled to rejoin the workforce. Back To Work Wednesdays was a very successful campaign in terms of the number of people it helped, the amount of media coverage for our client, and re-branding the client as a more caring member of the community – rather than just another dry cleaner in Los Angeles.

3.  Be first. Whether it’s first in your community or first anywhere, if no one else has done it, you’re newsworthy right out of the gate. It’ s the biggest perk to being original — but that can also make it scary.

If you do several Google searches and don’t find evidence of anything similar, you may question yourself, “If this is such a great idea, why is no one else doing it?”  If it’s a fun, helpful idea, carefully plot out each step from beginning to end. You may want to check in with a couple of people whose advice you trust, and who make bold choices themselves.

Go with your gut instinct and take the risk. Keep it quiet until you launch officially so that you don’t get copy-cat campaigns by your competitors. Once you’ve put the word out, celebrate! Coming up with truly unique ideas that are relevant to your business takes imagination and courage, so give yourself a pat on the back.

4.  Be a team player. The Downtown Glendale Merchants Association found out that by February, many of the city’s food banks were nearly empty. Helen McDonagh, the DGMA President at the time and Elisa Glickman of the Historic Alex Theatre came up with a brilliant idea to use Valentine’s Day to “Share The Love”. It Factory Media collaborated with them and added the tagline, “Because hunger isn’t romantic.”

By sharing the spotlight with other Glendale businesses that were willing to participate in the food drive, everyone benefitted.  Food banks were replenished and participating businesses garnered both positive publicity and foot traffic as residents of Glendale contributed non-perishable food items.

5.  Be green — when you can.  Some ideas can’t be repeated.  Very topical causes don’t happen every year (at least, we hope not!) but when it’s possible, try to come up with an evergreen campaign.

Once you’ve found a time of year that works well for your company and target audience, brand it to make it your own. Repeat it every year. Your vendors and customers will look forward to it, and your donations should increase as you put the word out each year. Consistently giving back to your community demonstrates reliability, and healthy relationships are built on trust. It’s an honor to have people rely on your business in times of need. It makes the world a better place, one city block — and one url — at a time.

PEDALING FURIOUSLY WHILE PERCHED PRECARIOUSLY ON A CAT WALK HIGH ABOVE LA CIENEGA BOULEVARD, STEW HERRERA IS GOING THE DISTANCE FOR CHARITY

PEDALING FURIOUSLY WHILE PERCHED PRECARIOUSLY ON A CAT WALK HIGH ABOVE LA CIENEGA BOULEVARD, STEW HERRERA IS GOING THE DISTANCE FOR CHARITY

 

WHAT:

Stew Herrera, longtime Production Director for Los Angeles’ 95.5 KLOS-FM, will be risking life, limb and mental stability as he pedals his road bicycle, mounted on a Cyclops Stationary Bike Mount from Helen’s Cycles, atop the catwalk in front of the large Heidi & Frank billboard, visible from the intersection at La Cienega and Jefferson Boulevards in Los Angeles.  As he pedals, he hopes to raise awareness and donations for the 53 million Americans — 300,000 of whom are children — who suffer with various forms of arthritis.

As Stew pedals non-stop from 6 am – 10am, KLOS personalities Heidi and Frank will be periodically checking in with him live on air.  Listeners who donate $100 or more will receive a gift card for an hour massage from Massage Envy Spa.

Donate to Stew’s ride here: bit.ly/stewsgoingthedistance or text Stew to 313131 and follow the prompts. For daily updates, photos, live video feed during his ride and more please visit:

http://www.stewsgoingthedistance.com.

WHEN:

Tuesday through Friday, September 2nd – 5th, 6 a.m.-10am.

WHERE:

Billboard Cat Walk, In front of KLOS HQ, 3316 La Cienega Blvd, Los Angeles, CA 90016

MEDIA CONTACT:

Kellie Sue Peters, It Factory Media, 310.497.4240

MEDIA PARKING:

Free in the parking lot for media.

BACKGROUND:

For the past four years, Stew has been one of the top fundraisers for the Arthritis Foundation’s California Coast Classic, a ride that begins in San Francisco and winds its way down the coast in 60-100 mile increments.

Stew hopes that his daring feat will break all past records, and help to educate the public about arthritis, which has been primarily considered an inevitability for the elderly. This misconception has had a negative impact on funding for research, and it has also made diagnosis of the disease much more challenging — especially for children and younger adults.

The Arthritis Foundation has created opportunities for athletes of all ages to participate in both an active life style and in active fundraising with rides such as the California Coast Classic, and with festive 5 K’s like The Jingle Bell Run.

About Stew Herrera:

Stew Herrera started his career in radio at KNAC, and made a big splash when he bungee jumped from the Vincent Thomas Bridge in 1990. Since then, Stew has been hard at work as an on-air personality, live announcer on Rock’n’Roll Jeopardy, Head of Production in charge of imaging 95.5 KLOS-FM, and a member of the cast of Prime Time Voices For Children, a group of 31 voice over artists whose combined efforts have raised thousands of dollars for the Chase Child Life Program at Mattel Children’s Hospital at UCLA. Stew’s voice over work is heard on Fox Soccer Channel, The Family Guy, CBS promos, and more. Find out more about Stew here:  http://www.stewvox.com, Donate to Arthritis Foundation’s CCC here:  bit.ly//stewsgoingthedistance or via text message: Text Stew to 313131 and follow the prompts.

About Heidi and Frank:

Los Angeles radio icons, Heidi Hamilton and Frank Kramer, heard on 95.5 KLOS-FM, Monday through Friday, 6am – 10am, have a 16+ year history working together. The duo is hilariously entertaining, edgy and topical, and the show has an extremely loyal fan base.  Heidi and Frank are a part of the Dish Nation ensemble, which airs on Fox, and are frequent key players on various television shows, including Sullivan & Son and IFC’s Maron.

 

About the Arthritis Foundation:

Striking one in every five adults and 300,000 children, arthritis is the nation’s leading cause of disability. The Arthritis Foundation is committed to raising awareness and reducing the impact of this serious disease, which can severely damage joints and rob people of living life to its fullest. The Foundation funds life-changing research that has restored mobility in patients for more than six decades; fights for health care policies that improve the lives of the millions who live with arthritis; and partners with families to provide empowering programs and information.

About Healing Hands for Arthritis (September 17th):

In 2011, the Arthritis Foundation began a partnership with Massage Envy Spa for a nationwide day of wellness, “Healing Hands For Arthritis.” Since inception, this one?day nationwide event, has raised over $2M for the Arthritis Foundation. On September 17, Massage Envy Spa locations in Los Angeles will donate $10 from every one?hour massage or facial to the Arthritis Foundation.

About Massage Envy Spa:

Massage Envy Spa, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has nearly 1,000 locations in 49 states and 1.5 million members. For more information, visit MassageEnvy.com.

About Helen’s Cycles:

Helen’s Cycles has been serving the cycling community since it opened in 1936. They’re the leader in the latest gear, the best road, mountain and beach bikes. For more information visit: HelensCycles.com

Additional information: 

Donations In Action:

  • $5 can provide materials to 4 participants in the Arthritis Foundation’s Programs for Better Living, proven to decrease pain, fatigue and stiffness, and increase function.
  • $20 can provide 20 people with materials to participate in a “Walk With Ease” program walking group, a first step toward making exercise a habit.
  • Your gift of $25 can provide 5 people with information packets about the disease, with nutritional, lifestyle and other resource material sent via our toll-free helpline.
  • $30 enables investigators to extract DNA from 1 blood sample obtained through the Arthritis Internet Registry.
  • $42 can enroll 1 new person in the Arthritis Internet Registry, which advances scientific discovery by connecting people with arthritis to clinical investigators.
  • $50 supports a SAK (Supporting Arthritis Kids) backpack, filled with resources and fun items for a newly diagnosed child with arthritis.
  • $100 can provide 1 training scholarship for an individual to be certified in the Arthritis Foundation’s Aquatic or Exercise Leader Training Workshops
  • $150 can provide 1 scholarship for a young adult to attend the Pacific Region’s PrimeTime Young Adult Conference.
  • $300 enables investigators to perform a limited genotyping of the DNA extracted from blood samples obtained from 1 patient enrolled in the Arthritis Internet Registry.
  • $400 can fund 1 participant in an Arthritis Foundation Scientific Research Workshop, where investigators from around the world present new research that could lead to better ways to detect, treat, prevent and cure arthritis.
  • $500 can register 1 family to attend our annual Juvenile Arthritis (JA) Conference to connect with other families living with the daily challenges of JA.
  • $3,000 can fund a whole genome sequencing of 1 DNA sample obtained through the Arthritis Internet Registry.

###

 

Marina del Rey Toyota Renews Last Year’s Back To School Trade-In Offer: A Car Wash For A Box of Crayons

FOR IMMEDIATE RELEASE

PRESS CONTACTS:

Marina del Rey Toyota’s press contact: Kellie Sue Peters,  (kellie.peters@itfactorymedia.com(310)497-4240

MARINA DEL REY TOYOTA RENEWS LAST YEAR’S BACK TO SCHOOL TRADE-IN OFFER: A CAR WASH FOR A BOX OF CRAYONS 

August 11, 2014.  Now through September 9, 2014, Marina del Rey Toyota is launching its second annual “Car Wash For Crayons” Cash & Supply Drive to benefit Beethoven Street Elementary School.  Donate supplies (see list below) and/or cash in person or online at Fundly.com and receive a gift card for a free car wash at Marina del Rey Toyota, regardless of the car’s make and model.  Join Marina del Rey Toyota, Beethoven Street Elementary students, their teachers, Principal Dr. Althea Ford and their parents for a “Car Wash For Crayons” field trip to Marina Del Rey Toyota on September 4th at 10:30 a.m.

Marina del Rey, California August 11, 2014— For the second year in a row, Marina del Rey Toyota has teamed up with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven, Booster Club” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Last year, General Manager, Kevin Ray was made aware of the hardships that local teachers and schools were facing due to state education budget cuts and tough economic times in students’ homes. When he discovered that  many teachers at this local K-5 school had been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep their students from going without, he decided to get involved.

“Marina del Rey is seen by most as an upscale community.  Most locals have no idea the degree to which the Los Angeles Unified Schools in the area are struggling,” said Kevin Ray, General Manager of Marina del Rey Toyota. Last year, they were able to combine efforts with Toyota’s Match program, and the surrounding community by raising over $5000 and collecting boxes of school supplies. The grand finale was a field trip to the dealership during the school’s “Transportation Week,” for 56 Kindergarten and 4th graders, their teachers and Station 63 fire fighters who brought a truck and taught safety skills.

Marina del Rey Toyota has two “Car Wash For Crayons” donation stations set up in the dealership: one in the service area and one in the front showroom.  Make a donation of desperately needed items (see below for a complete list) to be eligible for a gift card for a free car wash before September 30, 2014.

Donations can be made online as well at http://www.fundly.com/Marina-del-Rey-Toyota-s-Car-Wash-ForCrayons-2014

After a donation is  made online, Marina del Rey Toyota will send a thank-you email (if an email address is provided). Bring the email into the dealership on your mobile device, show it to General Manager, Kevin Ray, and receive a gift card for a free car wash at Marina del Rey Toyota.

Desperately needed items include:

Boxes of Crayola Crayons, Crayola Markers, and Avery shipping labels.  Copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners children can use at their desks, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit the website: http://www.MarinadelReyToyota.com,  or the dealership:  4636 Lincoln Blvd., Marina del Rey, California 90292.

 

About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: FriendsofBeethoven.org.

###

Media Alert: Marina del Rey Toyota’s Car Wash For Crayons Cash and School Supply Drive Pre-Trick or Treat Event For Beethoven Street Elementary School

Media Alert: Marina del Rey Toyota’s Car Wash For Crayons Cash and School Supply Drive Pre-Trick or Treat Event For Beethoven Street Elementary School

 

WHAT:

Join Marina del Rey Toyota, 56 students from Beethoven Street Elementary School, their teachers, PTA President Kathy Vigil, and parents for a “Car Wash For Crayons” pre-Halloween bash at Marina Del Rey Toyota on October 29th at 10:30 a.m.

Fire fighters from Fire Department Station 63 will give a talk to keep Halloween festivities safe (no pumpkin candles starting fires). There will be Halloween cookies and milk, a raffle for Halloween costume gift cards, and Marina del Rey Toyota will present Friends of Beethoven Booster Club, the fundraising organization for Beethoven Street Elementary School, with a donation and boxes of school supplies collected during “Car Wash For Crayons” Cash & Supply Drive.

WHEN:

Tuesday, October 29th, 10:30 a.m.

WHERE:

Marina del Rey Toyota, 4636 Lincoln Boulevard, Marina del Rey, California 90292

MEDIA CONTACT:

Kellie Sue Peters, It Factory Media, 310.497.4240

MEDIA PARKING:

Free in the dealership parking lot.

BACKGROUND:

Marina del Rey Toyota has partnered with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven,” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Because of state education budget cuts and tough economic times in students’ homes, many teachers at this local K-5 school have been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep kids from going without.

Items being collected:

Boxes of Crayola Crayons, Crayola Markers, Avery shipping labels, copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit: MarinadelReyToyota.com

 

About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: FriendsofBeethoven.org

###

Marina del Rey Toyota’s New Trade-In Offer: A Car Wash For A Box Of Crayons EXTENDED Through Halloween

Marina del Rey Toyota’s New Trade-In Offer: A Car Wash For A Box Of Crayons EXTENDED Through Halloween

 

October 18, 2013. Now through October 31, 2013, Marina del Rey Toyota launches its first annual “Car Wash For Crayons” Cash & Supply Drive to benefit Beethoven Street Elementary School.  Donate desperately needed school items and/or cash in person or online at Fundly.com and receive a gift card for a free car wash at Marina del Rey Toyota regardless of the car’s make and model.  Join Marina del Rey Toyota, 56 Beethoven Street Elementary students, their teachers Principal Dr. Althea Ford and their parents for a “Car Wash For Crayons” pre-Halloween bash at Marina Del Rey Toyota on October 29th at 10:30 a.m.

Marina del Rey, California October 18, 2013— Marina del Rey Toyota has partnered with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven,” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Because of state education budget cuts and tough economic times in students’ homes, many teachers at this local K-5 school have been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep kids from going without.

Marina del Rey is seen by most as an upscale community.  Most locals have no idea the degree to which the Los Angeles Unified schools in the area are struggling.  In fact, Beethoven Street Elementary School was recently forced to conduct a toilet paper drive just to keep this basic item in supply for the school year.

Kevin Ray, General Manager of Marina del Rey Toyota, is determined that this year will be different, “It’s heartbreaking to know that a school in this community is having to struggle like this. You can’t be made aware of a situation like this and not feel compelled to do whatever you can.”

Marina del Rey Toyota has two “Car Wash For Crayons” donation stations set up in the newly remodeled dealership: one in the service area and one in the front showroom.  Make a donation of desperately needed items (see below for a complete list) to be eligible for a gift card for a free car wash before October 31.

Donations can be made online as well at http://www.fundly.com/MDRToyotaCarWashForCrayons.

After a donation is  made online, Marina del Rey Toyota will send a thank you email (if an email address is provided). Simply bring the email into the dealership to claim a gift card for a free car wash.

Desperately needed items include:

Boxes of Crayola Crayons, Crayola Markers, Avery shipping labels, copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit: MarinadelReyToyota.com

 

About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: FriendsofBeethoven.org.

###

 

Marina del Rey Toyota’s New Trade-In Offer: A Car Wash For A Box Of Crayons

Marina del Rey Toyota’s New Trade-In Offer:

A Car Wash For A Box Of Crayons

Marina del Rey Toyota’s press contact: Kellie Sue Peters (kellie.peters@itfactorymedia.com) (310)497-4240

October 7, 2013. Now through October 23, 2013, Marina del Rey Toyota launches its first annual “Car Wash For Crayons” Cash & Supply Drive to benefit Beethoven Street Elementary School.  Right now, donate desperately needed school items and/or cash in person or online at Fundly.com and receive a gift card for a free car wash at Marina del Rey Toyota regardless of the car’s make and model.  “Car Wash For Crayons” will culminate in a pre-Halloween bash at 

Marina Del Rey Toyota on October 22nd at 10:30 a.m.

Marina del Rey, California October 7, 2013— Marina del Rey Toyota has partnered with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven,” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Because of state education budget cuts and tough economic times in students’ homes, many teachers at this local K-5 school have been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep kids from going without.

Marina del Rey is seen by most as an upscale community.  Most locals have no idea the degree to which the Los Angeles Unified schools in the area are struggling.  In fact, Beethoven Street Elementary School was recently forced to conduct a toilet paper drive just to keep this basic item in supply for the school year.

Kevin Ray, General Manager of Marina del Rey Toyota, is determined that this year will be different, “It’s heartbreaking to know that a school in this community is having to struggle like this. You can’t be made aware of a situation like this and not feel compelled to do whatever you can.”

Marina del Rey Toyota has two “Car Wash For Crayons” donation stations set up in the newly remodeled dealership: one in the service area and one in the front showroom.  Make a donation of desperately needed items (see below for a complete list) to be eligible for a gift card for a free car wash before October 23.

Donations can be made online as well at http://www.fundly.com/MDRToyotaCarWashForCrayons.

After a donation is  made online, Marina del Rey Toyota will send a thank you email (if an email address is provided). Simply bring the email into the dealership to claim a gift card for a free car wash.

Desperately needed items include:

Boxes of Crayola Crayons, Crayola Markers, Avery shipping labels, copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit: MarinadelReyToyota.com

 

About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: FriendsofBeethoven.org.

###

 

Media Advisory: Last Chance To Trade Socks For A Sugar Foot Scrub

 

WHAT: 

Last chance for a Sugar Foot Sock Swap!

Representatives from Glendale Kiwanis will be taking the socks that Massage Envy Spa Glendale has collected beginning this past February through the end of April to be distributed to for the homeless and less fortunate. This is the last opportunity to donate new or lightly used socks – all sizes (economic hardships have no size preference) and receive a free Sugar Foot Scrub Therapy.

WHEN:

10 a.m. Tuesday, April 30, 2013

WHERE: 

Massage Envy Spa Glendale

333 North Brand Boulevard, Glendale, California 91204

MEDIA CONTACT: 

Kellie Sue Peters, It Factory Media, 310.497.4240

PARKING: 

On both sides of Brand Boulevard. There is an additional lot on California and Orange. Metered parking: accepts credit cards and quarters.

BACKGROUND:

February 2013, Massage Envy Spa Glendale pre-launched Massage Envy’s newest service, Sugar Foot Scrub Therapy. To celebrate, Massage Envy Spa Glendale has been hosting the first ever “Sugar Foot Sock Swap,” in partnership with the Glendale Kiwanis. Anyone who donated a pair of socks for the less fortunate, was invited to sample the service, normally a $10 value, with any massage therapy for free. All walk-in sock donors have been welcomed as well.

Throughout the campaign, many people expressed surprise about the need for socks. It was something that most said they hadn’t considered. But for our homeless and less fortunate, it is a very pressing issue. People regularly donate their lightly used clothing, but rarely socks. The “Sugar Foot Sock Swap” has been a successful community outreach campaign. Large boxes of socks were collected, and the window display and local media coverage have helped raise awareness about this very real challenge faced by those who regularly provide service for our less fortunate.

###

 

Massage Envy Spa Glendale Wants You To “Put A Sock In It, Sugar!” This February With First Ever “Sugar Foot Sock Swap”

Massage Envy Spa Glendale Wants You To “Put A Sock In It, Sugar!”

This February With First Ever “Sugar Foot Sock Swap”

 

PRESS CONTACTS:  Kellie Sue Peters (kellie.peters@itfactorymedia.com) (310)497-4240

Helen McDonagh and Andrew Garsten, Massage Envy Spa Glendale owners are partnering with the Glendale Kiwanis to get a foothold on the sock shortage faced by homeless shelters in Glendale and throughout Los Angeles. For the entire month of February, McDonagh and Garsten are offering their new signature service, the Sugar Foot Scrub, in exchange for a pair of socks worthy of donation. Simply swap a pair socks for a free Sugar Foot Scrub only at Massage Envy Spa Glendale. 

Glendale, California, February 4, 2013— This February, as Massage Envy launches its new signature add-on service, the Sugar Foot Scrub, Massage Envy Spa Glendale will host the first ever “Sugar Foot Sock Swap.” Anyone who donates a pair of socks for the less fortunate, can add the service, normally a $10 value, onto their massage or facial for free. And yes, walk-in sock donors are welcome.

As the box fills up, the Glendale Kiwanis will come by to collect the socks for distribution among Glendale’s homeless shelters. Most people are unaware of the need for socks, but it is a great one.  People regularly donate their lightly used clothing, but rarely socks.

The socks don’t need to be new, but they should be clean, and only lightly worn, without too much wear and tear. Grab those mateless socks that have been out of circulation and toss those into the sock box, too. It matter far less to those in need that their socks match as it does that they have something warm on their feet.

According to McDonagh, “We want to help fill the community’s need for socks,  and we’re rewarding all of our sock donors with a sugary treat for their tired feet.”

The new Sugar Foot Scrub Therapy combines sugar with essential oils, by [ Company name] to soothe and rejuvenate feet. Schedule service or for questions, call 818.246.ENVY, or stop by and drop your socks at 333 North Brand Boulevard, Glendale, California.

About Massage Envy Spa Glendale:

Massage Envy Spa Glendale opened its doors in October 2005, and has been an active and supportive member of the community since its inception.  In 2012, Massage Envy Spa Glendale was awarded Glendale Chamber of Commerce’s Business of the Year.  Massage Envy is the pioneer and national leader of affordable massage and spa services. For more information about Massage Envy Spa Glendale, please visit http://www.facebook.com/MassageEnvySpaGlendale

About Glendale Kiwanis:  The Kiwanis Club of Glendale is an association of conscientious business, civic, professional, educational, and community leaders who meet regularly for education, inspiration, and fellowship and to select, plan, and implement projects to improve our community, with focus on children and youth, elderly, underserved populations, and nonprofit organizations. For more information: http://www.glendalekiwanis.info

###

 

Media Results Team Envy LA, Jingle Bell Run Campaign 2012

Media Results: Team Envy LA, Jingle Bell Run Campaign

 

TEAM ENVY LA
Jingle Bell Run Campaign
October 6 through December 9, 2012

Local Media Coverage:
Radio:
KFWB-AM 980 Morning News, 3 minute interview 12/7/12 KTLK –AM 1150 Community Affairs, 12/2/12 7-8am
Hot 92.3 FM Community Affairs with Josefa Salinas, Helen McDonagh, on-air guest

Television: ABC7 Morning News Staff (also featured on KABC7 website — see link below)

Print/Online:

http://www.businesswire.com/news/home/20121116006053/en http://finance.yahoo.com/news/fifteen-los-angeles-area-massage-205500445.html

http://www.marketwatch.com/story/fifteen-los-angeles-area-massage-envy-clinics- combine-efforts-to-raise-hopes-and-funds-to-conquer-arthritis-2012-11-16

Crescenta Valley Weekly: http://www.crescentavalleyweekly.com/between- friends/12/06/2012/massage-envy-clinics-plan-to-grab-arthritis-by-the-bells/

Pasadena Star News: http://markets.financialcontent.com/mng- lang.pasadena/news/read?GUID=22793580&ChannelID=3191

San Gabriel Valley Tribune: http://markets.financialcontent.com/mng- lang.sgvtrib/news/read?GUID=22793580&ChannelID=3191

Philanthropy World Magazine:

http://www.businesswire.com/news/PhilanthropyWorldMagazine/20121116006053/en

San Bernadino Sun: http://markets.financialcontent.com/mng- lang.sbsun/news/read?GUID=22793580&ChannelID=3191

Long Beach Press Telegram: http://markets.financialcontent.com/mng- lang.presstelegram/news/read?GUID=22793580&ChannelID=3191

KFWB News:

http://markets.cbsnews.com/cbsnews/news/read?GUID=22793580&ChannelID=3191

KABC7:

http://finance.abc7.com/abclocal.kabc/news/read?GUID=22793580&ChannelID=3191

LA Daily News: http://markets.financialcontent.com/mng- lang.dailynews/news/read?GUID=22793580&ChannelID=3191

Long Beach City Spur:

http://www.businesswire.com/news/longbeach10/20121116006053/en

( this website was down )
Public Radio News (NPR/KPCC):

http://thenumbers.marketplace.org/publicradio/news/read?GUID=22793580

The Beach Reporter:

http://tbrnews.com/news/business/massage-envy-clinics-take-part-in-jingle-bell- run/article_bc490ada-3fec-11e2-9ecd-001a4bcf887a.html

The Daily Breeze – print only.

 

Fifteen Los Angeles Massage Envy Spa Clinics Unite to Grab Arthritis By The Bells

Kellie Sue Peters (kellie.peters@itfactorymedia.com) (310)497-4240

Fifteen Los Angeles area Massage Envy clinics have teamed up to sponsor the first annual Jingle Bell Run in the Los Angeles region, a 5K benefitting the Arthritis Foundation. The event will take place on Brand Boulevard, Downtown Glendale, California December 9th, 2012 at 8am. Each clinic owner, under Massage Envy Los Angeles Regional Developers Helen McDonagh and Andrew Garsten, will also support the cause by donating half hour gift cards to everyone who joins their team by registering for the festive 5K on Massage Envy Los Angeles’ Team page on the Arthritis Foundation web site.  

 

Los Angeles, California, November 14, 2012— This December 9th, Glendale will be filled with the sounds of jingle bells as people take to the streets for the first annual Jingle Bell Run/Walk, a holiday themed 5K to raise money and awareness for the Arthritis Foundation. One of the key groups supporting the Jingle Bell Run is Team Envy LA, comprised of fifteen Los Angeles area Massage Envy Clinics. Each clinic owner has donated $1000 to support the 5K. Additionally, each clinic is offering a half hour gift card to everyone who registers to join Team Envy LA.

 

Team Envy LA came together when 15 LA County Massage Envy clinic owners combined their efforts to support the Jingle Bell Run to benefit the Arthritis Foundation. Along with the financial commitment, each owner has pledged to recruit “team members” to run/walk to help find a cure for arthritis on December 9, 2012 in Glendale, California. This is the first time and the first cause they have taken on as a team.

 

Though they’ve never worked together as a team in this way, each owner is enthusiastic about sharing in the fund raising process, gathering team members, organizing training events, and cheering each other on along the way. According to co-owner and Massage Envy Regional Developer for Los Angeles, Helen McDonagh “The holidays are all about sharing – and for each of us Massage Envy owners, it means giving your all: donations, time, and five kilometers.”

 

Everyone is welcome to register as part of “Team Envy LA.”  Anyone who shows proof of registration as a Massage Envy team member for the Jingle Bell Run, is automatically eligible to receive a free half hour Massage Envy gift card. The link to Team Envy LA’s page on the Arthritis Foundation’s website is  http://bit.ly/RBL9FT and on the Fan page: http://www.facebook.com/TeamEnvyLA.

 

About Massage Envy:  Massage Envy is the pioneer and national leader of affordable massage and spa services. A decade ago, Massage Envy was launched to create a completely new category in the wellness industry. The intention was to promote a healthy lifestyle through affordable massage and spa services. After over a million facials and 50 million massages, Massage Envy holds true to its mission: To provide a pathway to wellness through professional, convenient and affordable massage therapy and spa services. For more information about Massage Envy and each participating clinic, please visit: http://www.massageenvy.com/regions/CA/Los-Angeles.aspx

 

Participating Massage Envy clinics include:  Beverly Hills, Claremont, Diamond Bar, Downey, Glendale, Hermosa Beach, La Verne, Long Beach Town Center, Manhattan Beach, Marina Del Rey, Pasadena Hastings Ranch, Pasadena-South Lake, Rolling Hills, Santa Monica, and Sherman Oaks.

 

About The Arthritis Foundation and Jingle Bell Run 5K:  The Arthritis Foundation is the largest national nonprofit organization and supports the more than 100 types of arthritis and related conditions.  Founded in 1948, the Arthritis Foundation has multiple service points located throughout the country. We’re also the largest private, nonprofit contributor to arthritis research in the world, funding more than $450 million in research grants since 1948. The Foundation helps people take control of arthritis by providing public health education; pursuing public policy and legislation; and conducting evidence-based programs to improve the quality of life for those living with arthritis. For more information about the Jingle Bell Run and the Arthritis Foundation, please visit: http://www.arthritis.org.

 

###

 

Media Advisory: McDonagh For “Mayor” Campaign’s Circle of Giving Widens With Support From Glendale Neighbor

Media Advisory: McDonagh For “Mayor” Campaign’s Circle of Giving Widens With Support From Glendale Neighbor

 

WHAT:

On June 19th, Carousel Restaurant kicks off a three-day fundraising event for McDonagh for “Mayor.” Beginning at 7:30 pm through close of business on June 21st, Carousel owner, Mike Tcholakian, will donate 30% of dining checks (if they mention McDonagh’s campaign only) to McDonagh for “Mayor” a campaign created specifically to benefit Glendale Healthy Kids. Helen McDonagh, Glendale Healthy Kids new CEO, Sharon Townsend Roth, and other key community members will be present at the June 19th launch to toast the occasion and feast on Carousel’s exceptional food for a great cause – making certain that the children of Glendale’s low-income families have the medical care they need. To date the faux campaign has raised nearly $5000 for the charity, with hopes of raising $10,000 by June 30th.

WHEN:

7:30 p.m., Tuesday June 19th, immediately following the Glendale Healthy Kids meet and greet.

WHERE:

Carousel Restaurant, 304 North Brand Boulevard, Glendale, CA 91203

Cross streets Lexington and California.

MEDIA CONTACT:

Kellie Peters, It Factory Media, 310.497.4240

PARKING:

Metered parking behind Carousel Restaurant. Also Valet parking – media only contact Kellie Peters for special parking arrangements to accommodate vans, etc.

BACKGROUND:

On May 9, 2012, Helen McDonagh, owner of Massage Envy Spa of Glendale, inspired by Kim Kardashian’s quip regarding her desire to run for mayorof Glendale, mounted a faux mayoral campaign to raise awareness and funds for Glendale’s needy children.  While McDonagh has no interest in obtaining political office at this time, she is committed to campaigning for the health and wellness of Glendale’s low-income families who, without Glendale Healthy Kids, are not able to provide much needed medical care for their children. From May 9 through June 30th, to celebrate Mother’s Day and Father’s Day, McDonagh is campaigning for “Mayor of Glendale.” All campaign contributions will go to Glendale Healthy Kids, with an ultimate goal of $10,000 in donations.

ABOUT GLENDALE HEALTHY KIDS:

Glendale Healthy Kids mission is to ensure that children have access to health care and health education. Their vision is to create a community in which every child has optimal health. In 1993, the Glendale Memorial Hospital Foundation formed a committee to determine the health needs of underprovided children in the community. A needs assessment revealed that uninsured children of the working poor were particularly limited in their ability to receive preventative care. Local emergency rooms and school nurses were providing primary care to the children who had no other access to physicians, dentists or specialists. As a result, Glendale Memorial Hospital and Health Center, Verdugo Hills Hospital, Glendale Adventist Medical Center, Glendale Unified School District, and the City of Glendale joined together and formed Glendale Healthy Kids. GlendaleHealthyKids.org.

 

###

 

Media Advisory: McDonagh For “Mayor” Campaign – A Bon Voyage Event for Camille Levee, CEO of Glendale Healthy Kids

Media Advisory: McDonagh For “Mayor” Campaign – A Bon Voyage Event for Camille Levee, CEO of Glendale Healthy Kids

 

WHAT:

Helen McDonagh, Massage Envy Spa owner and Glendale “mayoral candidate” hosts farewell party for Camille Levee, CEO of Glendale Healthy Kids. May 31st is Levee’s last day in office. McDonagh and her campaign staff and supporters will gather at “Campaign Headquarters” [Massage Envy Spa of Glendale] to present Levee with a check for all May donations received on behalf of Glendale Healthy Kids during the campaign. To date the faux campaign has raised $2975 for the charity, with the goal set at $10,000 by June 30th.  Cake will be donated by Betty Porto of Porto’s Bakery. Champagne and non-alcoholic sparkling beverages will be provided by Massage Envy Spa of Glendale.

WHEN:

5:30 p.m., Thursday, May 31

WHERE:

Massage Envy Spa, 333 North Brand Boulevard, Glendale, CA 91203

Cross streets Lexington and California.

MEDIA CONTACT:

Kellie Peters, It Factory Media, 310.497.4240

PARKING:

Plenty of parking on the street. There are two spaces directly behind Massage Envy – please make arrangements day of event – media only.

BACKGROUND:

On May 9, 2012, Helen McDonagh, owner of Massage Envy Spa of Glendale, inspired by Kim Kardashian’s quip regarding her desire to run for mayorof Glendale, mounted a faux mayoral campaign to raise awareness and funds for Glendale’s needy children.  While McDonagh has no interest in obtaining political office at this time, she is committed to campaigning for the health and wellness of Glendale’s low-income families who, without Glendale Healthy Kids, are not able to provide much needed medical care for their children.

From May 9 through June 30th, to celebrate Mother’s Day and Father’s Day, McDonagh is campaigning for “Mayor of Glendale.” All campaign contributions will go to Glendale Healthy Kids, with an ultimate goal of $10,000 in donations.

ABOUT GLENDALE HEALTHY KIDS:

Glendale Healthy Kids mission is to ensure that children have access to health care and health education. Their vision is to create a community in which every child has optimal health. In 1993, the Glendale Memorial Hospital Foundation formed a committee to determine the health needs of under-provided children in the community. A needs assessment revealed that uninsured children of the working poor were particularly limited in their ability to receive preventative care. Local emergency rooms and school nurses were providing primary care to the children who had no other access to physicians, dentists or specialists. As a result, Glendale Memorial Hospital and Health Center, Verdugo Hills Hospital, Glendale Adventist Medical Center, Glendale Unified School District, and the City of Glendale joined together and formed Glendale Healthy Kids. GlendaleHealthyKids.org.

 

###

 

Real Glendale Business Woman, Inspired by Reality Star Kim Kardashian, Mounts Surreal Mayoral Race To Raise Awareness and Funds for Glendale Healthy Kids

Real Glendale Business Woman, Inspired by Reality Star Kim Kardashian, Mounts Surreal Mayoral Race To Raise Awareness and Funds for Glendale Healthy Kids

 

Helen McDonagh, owner of Massage Envy Spa of Glendale, inspired by Kim Kardashian’s quip regarding her desire to run for mayor of Glendale, is mounting a faux mayoral campaign.  While McDonagh has no interest in obtaining political office at this time, she has her heart set on campaigning for the health and wellness of Glendale’s low-income families who, without Glendale Healthy Kids, are not able to provide much needed preventative care for their children. From May 7 through June 30th, to celebrate Mother’s Day and Father’s Day, McDonagh will be campaigning for “Mayor of Glendale.” All campaign contributions will go to Glendale Healthy Kids. 

Glendale, California, May 7, 2012—  Reading  the April 30th article in the Glendale News Press regarding Kim Kardashian’s comments about the reality star running for Mayor of Glendale inspired Helen McDonagh. “I decided that I should “throw my hat in the ring,” but to campaign for a good cause.”

McDonagh chose one of her long-time favorite Glendale charities, Glendale Healthy Kids. Her “mayoral race” will kick off this Wednesday during the Taste Of Glendale at her Massage Envy Spa Campaign Headquarters.

The McDonagh for “Mayor” campaign will be taking donations on their Facebook Fan page, Facebook.com/mcdonaghformayor, through the Fundly app and on Fundly.com/mcdonagh-for-mayor. Additionally, from May 7 through June 30th, McDonagh will donate 10% of all gift card sales to Glendale Healthy Kids. To encourage donations, anyone who joins her “Super PAC,” with donations of $100 and up will be given upgrades on massage and spa services. She will also be giving kickbacks (free upgrades) to gift card purchasers.

“We’re hoping we can raise $10,000 or more during my ‘bid for mayor,’” said McDonagh, who has no interest in running for public office at this time. Many speculate that the community-minded business owner will be encouraged to run for office within the next few years.

While Helen McDonagh is no celebrity, she is a well-known voice in the Glendale business community. The President of the Downtown Glendale Merchants Association and owner of Massage Envy Spa of Glendale attends Glendale City Council meetings regularly, donates to many local charities, and often hosts charitable events in the large lobby of her clinic.

As a mother of two children, McDonagh empathizes with parents who struggle to provide adequate health care for their children, such as regular dental visits and checkups, routine physicals and medicine.

Massage Envy Spa of Glendale was awarded Business of the Year by the Glendale Chamber of Commerce and in 2011 was awarded Business of the Year by the Glendale Latino Association.

Campaign contributions: Facebook.com/McDonaghForMayor, Fundly.com/McDonagh-for-Mayor.

For information on purchasing donation gift cards: Massage Envy Spa of Glendale, 333 North Brand Boulevard, Glendale, California, 818.246.ENVY (3689).

About Glendale Healthy Kids

Glendale Healthy Kids mission is to ensure that children have access to health care and health education. Their vision is to create a community in which every child has optimal health. In 1993, the Glendale Memorial Hospital Foundation formed a committee to determine the health needs of underprovided children in the community. A needs assessment revealed that uninsured children of the working poor were particularly limited in their ability to receive preventative care. Local emergency rooms and school nurses were providing primary care to the children who had no other access to physicians, dentists or specialists. As a result, Glendale Memorial Hospital and Health Center, Verdugo Hills Hospital, Glendale Adventist Medical Center, Glendale Unified School District, and the City of Glendale joined together and formed Glendale Healthy Kids. GlendaleHealthyKids.org.

###

 

Prime Time Voices For Children’s “‘Twas The Night Before Christmas” Lit Up The Airwaves, Brightened Hospital Hallways And Raised Over $8000 For Children In Need

Prime Time Voices For Children’s “‘Twas The Night Before Christmas” Lit Up The Airwaves, Brightened Hospital Hallways And Raised Over $8000 For Children In Need

 

This past holiday season, veteran voice actor Joe Cipriano led a cast of 31 voice over talents on a merry quest: to speak new life into a favorite holiday classic and raise both funds and awareness for seriously ill children.

The cast, collectively known as Prime Time Voices For Children, created a new version of “Twas The Night Before Christmas.” With KTWV leading the way, the track was added to the holiday programming on radio stations across the country.

Downloads for radio stations were facilitated by Yangaroo’s Digital Media Distribution System at no cost. Joe Cipriano produced the track. John Masecar donated his sound design talents and Steve Bravin and his team at Killer Tracks freely contributed the music free of licensing fees, courtesy of Universal Music Group.

Local members of Prime Time Voices For Children met on December 21 at Mattel Children’s Hospital UCLA to read stories to the children who, due to the seriousness of their conditions, were not allowed to go home for the holidays. It was so well-received by the children and staff that the group plans to make further visits to entertain the children later this year.

The project collected $8000.00 in donations for the Chase Child Life Program at Mattel Children’s Hospital UCLA.  Amy Bullock, MSEd, Director of Chase Child Life spoke on behalf of the hospital, “Thank you so very much for championing this cause and having such a significant impact on the lives of medically fragile children.  The funds raised will be used to enhance creative arts resources for children in the inpatient and outpatient settings on both campuses.  This will include pottery and model sets that are most appealing to tween and adolescent patients.  The Burbank House of Hobbies is one of the vendors we use frequently to purchase model cars and planes for teen patients.  These resources are key elements of the healing process, providing adolescents with access to short term projects they enjoy and distract them from discomfort, invasive medical procedures, and isolation from friends.”

The track will be available throughout the year on CDBaby.com, Amazon MP3, and iTunes – with 100% of proceeds going to Prime Time Voices for Children, benefitting Chase Child Life Program at Mattel Children’s Hospital UCLA.

We wish everyone the very best for 2012. Thanks again to our wonderful cast:

Joan Baker, Bob Bergen, Kay Bess, Corey Burton, Joe Cipriano, Howard Cogan, Townsend Coleman, Josh Daugherty, George DelHoyo, Kara Edwards, Dave Fennoy,Pat Fraley, Stew Herrera, Ben Patrick Johnson, Brian Lee, Bill Lloyd, Anthony Mendez, Paul Pape, Jim Pratt, Bill Ratner, Rino Romano, Scott Rummell, Ashton Smith, Jim Tasker, John Taylor, Randy Thomas, Keri Tombazian, Sylvia Villagran, Rick Wasserman, Beau Weaver and Zurek

Thanks to Tom Anthony at IMS for the web-related work, and Kellie Peters at It Factory Media for donating public relations services.

Prime Time Voices For Children Press Contact:

Kellie Peters (kellie.peters@itfactorymedia.com) 310.497.4240

[/vc_column_text][/vc_column][/vc_row]

“‘Twas The Night Before Christmas” Gets A Makeover By The Most Recognized Voices In The Country To Raise Money For Children

“‘Twas The Night Before Christmas” Gets A Makeover By The Most Recognized Voices In The Country To Raise Money For Children

 For the first time ever, 31 of the country’s top voice over pros joined forces to raise money for children. The group gathered last week to record “’Twas the Night Before Christmas.” The recording will be released this week and all sales and donations to Prime Time Voices For Children will benefit the Chase Child Life program at Mattel Children’s Hospital UCLA. Members of the cast will assemble at the hospital on December 21st to perform the story for the children.

Los Angeles, California, December 5, 2011— The country’s top voice over pros, led by Joe Cipriano, gathered in studios this week to donate their time and talent to Prime Time Voices For Children. This is the first time that the people whose voices are heard every day on TV, radio and in movie theaters have had the opportunity to participate in a recording project and live performance for a cause such as this.

Joe Cipriano produced the project and brought in John Masecar for the sound design of the classic holiday poem. Steve Bravin and his team at Killer Tracks, courtesy of Universal Music Group donated the music free of licensing fees to the cause. The track can be purchased on CDBaby.com, Amazon, and iTunes. Donations can be made through Fundly.

“With so many stations presenting 24 hour a day Christmas programming for the season,” says Cipriano, “we felt there was an opportunity to offer up new and unique holiday content for radio programmers and music directors to freshen up their playlists of holiday classics and do some good for children.”

The cast includes well-known movie trailer voices such as Ashton Smith, Ben Patrick Johnson and Scott Rummell, TV network voices Cipriano (CBS), Rino Romano (NBC) Randy Thomas (ET) and George DelHoyo (Fox) and animation voice actors Bob Bergen (Porky Pig) and Pat Fraley (Ghostbusters) join the cast of 31 voice actors.

The group has made the track available for radio stations to download, courtesy of Yangaroo’s Digital Media Distribution System (DMDS) at DMDS.com. All are encouraged to include a donation link on their website so that listeners can make a donation to Prime Time Voices For Children to benefit the Chase Child Life program at Mattel Children’s Hospital UCLA.

The group requests that radio stations mention the donation button on-air before and after playing the recording.

To purchase a download of “‘Twas The Night Before Christmas”, make additional donations and get exclusive information about the cast and the project, visit Facebook.com/PrimeTimeVoicesForChildren.

Public relations services are donated by Kellie Peters and It Factory Media, ItFactoryMedia.com.

The Chase Child Life Program at Mattel Children’s Hospital UCLA, is staffed by child life specialists who are part of an interdisciplinary, family-centered model of care. They focus on the social, emotional and developmental needs of hospitalized children by communicating accurate and age-specific information, identifying potential stressors, and planning and practicing coping strategies. Each professional staff member holds a bachelor’s or master’s degree in child life, child development, education and/or psychology and is professionally certified and affiliated with the Child Life Council. UCLA’s program offers a variety of specialized services, including therapeutic intervention (music, dance and art therapy and medical play), and much more. Established in 1968, UCLA’s program was one of the first of its kind in the country. For more information, and a complete list of services, please visit UCLAhealth.org/ChildLife.

YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.

Alphabetical listing of Prime Time Voices For Children cast:

Joan Baker, Bob Bergen, Kay Bess, Corey Burton, Joe Cipriano, Howard Cogan, Townsend Coleman, Josh Daugherty, George DelHoyo, Kara Edwards, Dave Fennoy, Pat Fraley, Stew Hererra, Ben Patrick Johnson, Brian Lee, Bill Lloyd,
Anthony Mendez, Paul Pape, Jim Pratt, Bill Ratner, Rino Romano, Scott Rummell, Ashton Smith, Jim Tasker, John Taylor, Randy Thomas, Keri Tombazian, Sylvia Villagran, Rick Wasserman, Beau Weaver and Zurek.

###

Urge PR Campaign Strategy: Flair Cleaners Enlists Customers To Salute Our Men & Women On Active Duty In Partnership With The Bob Hope USO At LAX

Urge PR Campaign Strategy: Flair Cleaners Enlists Customers To Salute Our Men & Women On Active Duty In Partnership With The Bob Hope USO At LAX

 

May 21 is Armed Forces Day, which honors all branches of our U.S. military:

Army, Marine Corps, Navy, Air Force and Coast Guard. Memorial Day, a day set aside to honor our fallen heroes, is May 30th. To pay tribute to our men and women in uniform, Flair Cleaners is going beyond their year-round military discount and free flag cleaning. From May 16th through May31st, they are collecting items for Flair Care Packages, to be filled with supplies needed by the Los Angeles Center of the USO for distribution to the more than 60,000 troops  that they serve.  

Los Angeles, California May 4, 2011— Flair Cleaners has offered free flag cleaning, as well as a substantial military discount every day since the day they opened, 53 years ago. It’s a tradition that matters to both the Futterman and Singer Families, who co-own Flair Cleaners.

“Knowing that all over Southern California clean flags are flying in honor of those who serve our country, past, present, and especially those who have fallen defending our country, is a small way to pay tribute to the people who put their lives on the line for all of us,” stated owner Gary Futterman.

This will be the first year that Flair partners with the USO to provide Flair Care Packages to our troops, and they’re hoping to gather a substantial collection of the much-needed supplies that the USO provides to our soldiers stationed both here and abroad.

Mike Teilmann, Executive Director of the USO-Greater Los Angeles Area, is enthusiastic about working with Flair, “The Bob Hope USO at LAX is delighted to partner with the patriots at Flair Cleaners in this drive for the troops. We serve some 60,000 military personnel and their families annually at our LAX location. Through your generous efforts you are helping us to provide the USO’s famous ‘touch of home’.”

Many of the items listed on their website, (BobHopeUSO.org, keyword: “WishList”) are seasonal. Some of the items that are always needed:  pre-paid phone cards, new or lightly used music CDs, DVDs, New York Times Best-selling paperbacks, boxes of 50 individual-serving sized potato chips, corn curls, chips, etc., individual-sized bottled waters, nail clippers, and chewing gum. For a comprehensive list, go to Flair Cleaners’ Facebook Fan page and click on the USO page.

Teilmann has gratefully accepted Flair’s offer to clean all of their interior flags, in keeping with Flair’s free flag cleaning.

 About Flair Cleaners The foundation of Flair Cleaners is the family-run company’s commitment to the communities surrounding each of its 5 locations (Burbank, Studio City, Valencia, Santa Monica, and Redondo Beach). Every year for the past 8 years, it has held a clothing drive for persons in need, contributed to school programs, and made donations to many local charities. For additional information on Flair’s community service or its green environmental practices and awards, please visit FlairCleaners.com.

About The Los Angeles Chapter of the USO — The USO is a Congressionally Chartered organization providing hospitality and travel-related services, free of charge, to our military. They are not funded by the government and must raise every dollar spent on troop support from the private sector. For more information on how you can help support this wonderful organization, visit:  BobHopeUSO.org

###

Massage Envy Spa Glendale Acknowledged For Excellence By The Glendale Latino Association

Massage Envy Spa Glendale Acknowledged For Excellence By The Glendale Latino Association

 

Glendale, California — February 17, 2011– Thursday, February 24th The Glendale Latino Association is hosting a luncheon at the Embassy Suites Los Angeles – Glendale at noon to honor Glendale businesses for their excellence in business and in service to the Glendale community. This year, Massage Envy Spa of Glendale will be awarded the prestigious “Business of the Year.”

 

According to Amada Navarrete, President of The Glendale Latino Association, Massage Envy Spa of Glendale was chosen, “…because of their commitment to the community. Andrew [Garsten] and Helen [McDonagh] are exemplary business owners who understand and value the community they serve. They are particularly supportive of our mission to provide scholarships to excelling students.”

 

Massage Envy Spa of Glendale regularly hosts fund raising mixers for GLA and has donated generously to their scholarship fund. This year, McDonagh has created a special “Health and Wellness Scholarship” to be awarded to a Latino student continuing his or her education in the field of wellness.

 

“Both Andrew and I believe very strongly in higher education, and are grateful for this wonderful opportunity to assist The Glendale Latino Association in creating that possibility for Glendale’s young people. We’re honored to be named their Business of the Year for 2011,” said McDonagh.

 

About Massage Envy Spa- Glendale: Since opening their doors in 2005, Andrew Garsten and Helen McDonagh have held fast to their intention to be an oasis of wellness and sustainability for the surrounding Glendale community. The business owners donate over $20,000 per year to local charities and schools.

 

About The Glendale Latino Association: The Glendale Latino Association brings together businesses and professionals, promotes activities that improve education, and provides scholarships to local students who have demonstrated educational excellence and extraordinary citizenship.  GlendaleLatinoAssociation.com

 

###

 

LATINO GLENDALE ASSOCIATION DA RECONOCIMIENTO DE EXCELENCIA A MASSAGE ENVY DE GLENDALE

LATINO GLENDALE ASSOCIATION DA RECONOCIMIENTO DE EXCELENCIA A MASSAGE ENVY DE GLENDALE

Glendale, California – 17 febrero, 2011 – Jueves, 24 de febrero La Asociación Latina de Glendale tendrá un almuerzo en el hotel Embassy Suites Los Ángeles – Glendale al medio día en honor a las empresas de Glendale por su excelencia en los negocios y en el servicio a la comunidad de Glendale. Este año, Spa Massage Envy de Glendale será reconocida con el prestigioso premio “Empresa del Año”.

Según Amada Navarrete, Presidente de la Asociación Latina de Glendale, Massage Envy Spa de Glendale fue elegido “… por su compromiso con la comunidad. Andrew [Garsten] y Helen [McDonagh] son propietarios ejemplares de negocios que entienden y valoran la comunidad que sirven. En especial con su apoyo de nuestra misión en proporcionar becas a estudiantes sobresalientes.”

Massage Envy de Spa Glendale regularmente ofrece reuniones de recaudación de fondos para los de GLA y ha donado generosamente a su fondo de becas. Este año, McDonagh ha creado una beca especial de “Salud y bienestar” que se otorgará a un estudiante latino que continúa su educación en el campo de la salud.

“Ambos Andrew y yo creemos firmemente en la educación superior, y estamos agradecidos por esta maravillosa oportunidad de ayudar a la Asociación Latina de Glendale en la creación de esta posibilidad para los jóvenes de Glendale. Tenemos el honor de ser nombrado su Negocio del Año para el 2011, “dice McDonagh.

Acerca de Massage Envy Spa-Glendale: Desde la apertura de sus puertas en 2005, Andrew Garsten McDonagh y Helen han mantenido firmes en su intención de ser un oasis de bienestar y la sostenibilidad de los alrededores de la comunidad de Glendale. Los dueños de negocios donan más de $ 20,000 al año a organizaciones benéficas locales y las escuelas.

Acerca de la Asociación Latina de Glendale: La Asociación Latina de Glendale reúne a empresas y profesionales, promueve actividades que mejoren la educación, y ofrece becas a estudiantes locales que han demostrado excelencia en la educación y la ciudadanía extraordinaria. GlendaleLatinoAssociation.com

###

Share The Love

Share The Love

THERE’S NOTHING ROMANTIC ABOUT HUNGER

February 1, 2011, Downtown Glendale Merchant’s Association and The Kiwanis Club of Glendale have launched “Share The Love,” a campaign to replenish The Salvation Army of Glendale’s food bank. The program will run February 1st to Feb 16th in a push to assist the Salvation Army that has been consistently providing for over 1100 families in the Glendale area.

Glendale, California — Downtown Glendale Merchants Association and The Kiwanis Club of Glendale have joined forces to lend support to The Salvation Army of Glendale’s food bank. With unemployment in California still hovering around 12% — a number that only represents those unemployed who are still eligible to receive unemployment benefits – there has never been a greater need for food donations in the community.

The DGMA and Kiwanis were informed by the Salvation Army of Glendale that their food bank was becoming increasingly low due to two factors: once the holidays are over, the needy are no longer “top of mind” and with the Salvation Army being only one donation point it is inconvenient for people. DGMA representatives solved both issues by creating additional drop off points at local businesses in conjunction with the Valentine’s holiday. The large Salvation Army donation boxes throughout the city keep the goal to replenish its food supplies in the forefront of citizen’s minds.

Helen McDonagh, President of the DGMA, “If it is convenient people will donate.” DGMA outreach resulted in over 17 donation boxes at participating businesses and civic organizations including Porto’s Bakery, Glendale Arts and Massage Envy Spa. The Glendale Police Department, Fire Department, City Hall, the Glendale YMCA and of course, The Salvation Army of Glendale on Windsor Avenue are all accepting donations.

The Salvation Army Food Bank’s greatest needs are any non-perishable foods – especially: dry pinto beans, white and brown rice, canned vegetables, fruits, soups and tuna, and spaghetti sauce and dry pasta.

The Kiwanis Club of Glendale partners with The Salvation Army of Glendale on many of its programs. According to Kiwanis President, Bruce Hinckley, “This past weekend [January 29th and 30th] our Kiwanis Club purchased one ton of rice and beans, then club members repackaged them into one-pound bags for The Glendale Salvation Army’s food pantry.” This generous donation recurs every quarter throughout the year.

 

About The Downtown Glendale Merchant’s Association (DGMA) — DGMA was founded in 2000 as a joint effort between the City of Glendale’s Department of Development Services and local merchants. Its mission is to unite area merchants to promote Downtown interests, increase business opportunities and facilitate communication between businesses and local government. Regular meetings are held monthly. DowntownGlendale.com

About The Kiwanis Club of Glendale – The Kiwanis have been a driving force since 1922 in improving the quality of life in our community, especially for children, conducting ongoing programs benefitting education, public safety and community well being through both financial support and community leadership. Club meetings are Fridays at noon at Glendale Elks Lodge: 120 East Colorado Street, Glendale.

About The Salvation Army Glendale Corps and Community Center – Salvation Army of Glendale is the heart of 8 dynamic programs serving the local area. The Glendale Corps continues to look for fresh ways to tackle the challenging problems faced locally and globally, from youth education to human trafficking. Its mission is to respond to the spiritual and social needs of its community. GlendaleCorps.org

###