Marina del Rey Toyota’s press contact: Kellie Sue Peters,  (


August 11, 2014.  Now through September 9, 2014, Marina del Rey Toyota is launching its second annual “Car Wash For Crayons” Cash & Supply Drive to benefit Beethoven Street Elementary School.  Donate supplies (see list below) and/or cash in person or online at and receive a gift card for a free car wash at Marina del Rey Toyota, regardless of the car’s make and model.  Join Marina del Rey Toyota, Beethoven Street Elementary students, their teachers, Principal Dr. Althea Ford and their parents for a “Car Wash For Crayons” field trip to Marina Del Rey Toyota on September 4th at 10:30 a.m.

Marina del Rey, California August 11, 2014— For the second year in a row, Marina del Rey Toyota has teamed up with Beethoven Street Elementary School’s PTA fundraising organization, “Friends of Beethoven, Booster Club” to collect critically needed school supplies, and to gather donations for costs associated with the school, teacher’s assistants, and before and after school programs.

Last year, General Manager, Kevin Ray was made aware of the hardships that local teachers and schools were facing due to state education budget cuts and tough economic times in students’ homes. When he discovered that  many teachers at this local K-5 school had been purchasing composition notebooks, crayons, pencils and more out of their own paychecks to keep their students from going without, he decided to get involved.

“Marina del Rey is seen by most as an upscale community.  Most locals have no idea the degree to which the Los Angeles Unified Schools in the area are struggling,” said Kevin Ray, General Manager of Marina del Rey Toyota. Last year, they were able to combine efforts with Toyota’s Match program, and the surrounding community by raising over $5000 and collecting boxes of school supplies. The grand finale was a field trip to the dealership during the school’s “Transportation Week,” for 56 Kindergarten and 4th graders, their teachers and Station 63 fire fighters who brought a truck and taught safety skills.

Marina del Rey Toyota has two “Car Wash For Crayons” donation stations set up in the dealership: one in the service area and one in the front showroom.  Make a donation of desperately needed items (see below for a complete list) to be eligible for a gift card for a free car wash before September 30, 2014.

Donations can be made online as well at

After a donation is  made online, Marina del Rey Toyota will send a thank-you email (if an email address is provided). Bring the email into the dealership on your mobile device, show it to General Manager, Kevin Ray, and receive a gift card for a free car wash at Marina del Rey Toyota.

Desperately needed items include:

Boxes of Crayola Crayons, Crayola Markers, and Avery shipping labels.  Copy paper, tissues, baby wipes, number 2 pencils, pencil sharpeners children can use at their desks, highlighters – all colors, children’s scissors, Sharpie markers, Avery glue sticks, Avery glue bottles, wide-ruled composition notebooks, and anti-bacterial hand sanitizer.

About Marina del Rey Toyota:

Marina del Rey Toyota opened for business in 1982 and the current owners, the NOARUS Auto Group, have run and operated the dealership since 1995. The owners continue to be a strong and loyal patron of local artists and community enrichment. Its large mural of the underwater world next door to the Marina is a statement of depth – there’s more to its vision than selling and servicing cars. Marina del Rey Toyota is committed to exceptional care, to being a resource for children and teens through school donations and activities, and to the environment with its hybrid vehicles and Toyota Care. Toyota Care, which comes standard with a new vehicle purchase, ensures that vehicles perform to the highest standards, making them more fuel efficient and safer to drive.  More information visit the website:,  or the dealership:  4636 Lincoln Blvd., Marina del Rey, California 90292.


About Friends of Beethoven:

Established in 1993, the Friends of Beethoven Booster Club is an organization of parent volunteers whose purpose is to raise money to enhance the students’ learning environment at Beethoven Street Elementary School.  The Booster Club is also responsible for the ongoing cultivation of community partnerships with local businesses, community-based organizations, and government organizations that will contribute to and support Beethoven Street Elementary School. More information: